Principles of Marketing Pack 5th European Edition Book/Code Package; Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, Marian Burk Wood; 2010

Principles of Marketing Pack 5th European Edition Book/Code Package Upplaga 5

Name: Principles of Marketing Pack 5th European Edition Book/Code Package
SKU: 156412
Availability: InStock
Author: Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, Marian Burk Wood
ISBN: 9780273743279

av Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, Marian Burk Wood

Upplaga: 5e upplagan
Utgiven: 2010
ISBN: 9780273743279
Sidor: 303 st
Förlag: FT PRENTICE HALL
Format: Bok
Språk: Engelska

Om boken

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisations objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.

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Mer om Principles of Marketing Pack 5th European Edition Book/Code Package (2010)

I juni 2010 släpptes boken Principles of Marketing Pack 5th European Edition Book/Code Package skriven av Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, Marian Burk Wood. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 303 sidor. Förlaget bakom boken är FT PRENTICE HALL.

Köp boken Principles of Marketing Pack 5th European Edition Book/Code Package på Studentapan och spara pengar.

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Referera till Principles of Marketing Pack 5th European Edition Book/Code Package (Upplaga 5)

Harvard

Kotler, P., Armstrong, G., Wong, V., Saunders, J. & Wood, M. B. (2010). Principles of Marketing Pack 5th European Edition Book/Code Package. 5:e uppl. FT PRENTICE HALL.

Oxford

Kotler, Philip, Armstrong, Gary, Wong, Veronica, Saunders, John & Wood, Marian Burk, Principles of Marketing Pack 5th European Edition Book/Code Package, 5 uppl. (FT PRENTICE HALL, 2010).

APA

Kotler, P., Armstrong, G., Wong, V., Saunders, J., & Wood, M. B. (2010). Principles of Marketing Pack 5th European Edition Book/Code Package (5:e uppl.). FT PRENTICE HALL.

Vancouver

Kotler P, Armstrong G, Wong V, Saunders J, Wood MB. Principles of Marketing Pack 5th European Edition Book/Code Package. 5:e uppl. FT PRENTICE HALL; 2010.