Marketing ResearchWiley International EditionsWiley series in marketing; David A. Aaker, George S. Day; 1990

Marketing ResearchWiley International EditionsWiley series in marketing Upplaga 4

av David A. Aaker, George S. Day
Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing students hands-on experience in the decision making process.
Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing students hands-on experience in the decision making process.
Upplaga: 4e upplagan
Utgiven: 1990
ISBN: 9780471517351
Förlag: Wiley
Språk: Engelska
Sidor: 739 st
Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing students hands-on experience in the decision making process.
Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing students hands-on experience in the decision making process.
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Om Marketing ResearchWiley International EditionsWiley series in marketing (1990)

I 1990 släpptes boken Marketing ResearchWiley International EditionsWiley series in marketing skriven av David A. Aaker, George S. Day. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 739 sidor djupgående information. Förlaget bakom boken är Wiley.

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