Marketing Plan Handbook, The Upplaga 4
A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
Upplaga: 4e upplagan
Utgiven: 2011
ISBN: 9780137053506
Förlag: PEARSON
Format: Häftad
Språk: Engelska
Sidor: 224 st
A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
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