5+ säljare
Marketing : concepts and strategies Upplaga 7
The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.
Features
Written in clear, accessible language with a full range of terms and definitions provided
Interesting and easy-to-understand case studies support the theory throughout the text
A highly popular and proven text with a full range of online support resources
Excellent pedagogical features including case studies, boxed 'insight' features, web-tasks and discussion/ review questions that aid the understanding of key concepts
Four-colour text design with illustrative images throughout
Based on lecturer feedback, group work tasks have been added to the end of chapter material
Upplaga: 7e upplagan
Utgiven: 2016
ISBN: 9781473725126
Förlag: Cengage Learning EMEA
Format: Häftad
Språk: Engelska
Sidor: 832 st
The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.
Features
Written in clear, accessible language with a full range of terms and definitions provided
Interesting and easy-to-understand case studies support the theory throughout the text
A highly popular and proven text with a full range of online support resources
Excellent pedagogical features including case studies, boxed 'insight' features, web-tasks and discussion/ review questions that aid the understanding of key concepts
Four-colour text design with illustrative images throughout
Based on lecturer feedback, group work tasks have been added to the end of chapter material
Begagnad bok
329 kr
Fri frakt & skickas inom 1-3 vardagar
Köpskydd med Studentapan
Varje köp täcks av Studentapans köpskydd som säkerställer att boken kommer fram, att du får rätt bok och att skicket stämmer överens med beskrivning.
Bokens omdömen
Ingen har recenserat den här boken ännu.
Sälj vidare boken när du är klar
När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Klimatsmart kurslitteratur
Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.
Liknande kurslitteratur
Studentapans omdöme
Du är i gott sällskap - upplev enkelheten av en betrodd marknadsplats med fler än 150.000 användare från Sveriges alla universitet och högskolor.
4.9
61 184 omdömen