Magic, Culture and the New Economy; Robert Willim, Orvar Lfgren; 2005
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Magic, Culture and the New Economy

av Robert Willim, Orvar Lfgren
What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
Utgiven: 2005
ISBN: 9781845200909
Förlag: Berg Publishers
Format: Inbunden
Språk: Engelska
Sidor: 158 st
What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.
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Om Magic, Culture and the New Economy (2005)

I april 2005 släpptes boken Magic, Culture and the New Economy skriven av Robert Willim, Orvar Lfgren. Den är skriven på engelska och består av 158 sidor djupgående information. Förlaget bakom boken är Berg Publishers.

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