spara 16%
5 säljare
Fundamentals of Strategy Upplaga 6
Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.
This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios.
The nine chapters provide an accessible introductory analysis of the 'strategic position' and 'strategic choices' facing contemporary organisations.
Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, innovation and mergers and acquisitions.
The final chapter, 'Strategy in action' addresses implementation issues such as organisational structure, managerial systems and strategic change. In addition, new supporting content at the end of the book on ‘Working with strategy' for case study analysis and presentation further provides practical tools to help you develop your strategic analysis and communication skills.
As a result, this textbook is ideal for undergraduate and MBA students who study strategy analysis-related courses or strategy as part of a wider degree in areas such as science or engineering.
Upplaga: 6e upplagan
Utgiven: 2023
ISBN: 9781292731674
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 240 st
Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy.
This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios.
The nine chapters provide an accessible introductory analysis of the 'strategic position' and 'strategic choices' facing contemporary organisations.
Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, innovation and mergers and acquisitions.
The final chapter, 'Strategy in action' addresses implementation issues such as organisational structure, managerial systems and strategic change. In addition, new supporting content at the end of the book on ‘Working with strategy' for case study analysis and presentation further provides practical tools to help you develop your strategic analysis and communication skills.
As a result, this textbook is ideal for undergraduate and MBA students who study strategy analysis-related courses or strategy as part of a wider degree in areas such as science or engineering.
Begagnad bok
669 kr792 krSpara 123 kr (16%) mot nypris
Fri frakt & skickas inom 1-3 vardagar
Köpskydd med Studentapan
Varje köp täcks av Studentapans köpskydd som säkerställer att boken kommer fram, att du får rätt bok och att skicket stämmer överens med beskrivning.
Bokens omdömen
Ingen har recenserat den här boken ännu.
Sälj vidare boken när du är klar
När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Klimatsmart kurslitteratur
Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.
Liknande kurslitteratur
Studentapans omdöme
Du är i gott sällskap - upplev enkelheten av en betrodd marknadsplats med fler än 150.000 användare från Sveriges alla universitet och högskolor.
4.9
61 184 omdömen
M
Monica
Västerås
för 4 timmar sedan
Det går snabbt att hitta den bok man behöver och jag fick boken snabbt av säljaren, toppen!
M
Monica
Västerås
för 4 timmar sedan
Det går snabbt att hitta den bok man behöver och jag fick boken snabbt av säljaren, toppen!
M
Monica
Västerås
för 4 timmar sedan
Det går snabbt att hitta den bok man behöver och jag fick boken snabbt av säljaren, toppen!