Fud; William Lidwell; 2012

Fud Upplaga 1

av William Lidwell
Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD. FUD (Fear, Uncertainty, Doubt) demystifies the practices used by those in power-advertisers, lobbyists, pundits, politicians, and others-to covertly shape our perceptions and influence our decision making. Citing decades of behavioral science research, William Lidwell shows how our brains are wired to respond to these three behaviors, and then explains step-by-step the methods used to exploit this fact.* Details how influencers use techniques such as framing, multi-sourcing, and repetition* Features analysis and case studies drawn from business, history, politics, media, and hacking* Describes how to recognize, deploy, and defend against FUD tactics* From the author of the bestselling Universal Principles of Design An amazing wake-up call on today's down-and-dirty tactics of influence and manipulation, FUD will open your eyes to a shadow world of social engineering where fright makes right. After reading this book, you'll never see an ad, hear a political speech, or make a consumer choice the same way again.
Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD. FUD (Fear, Uncertainty, Doubt) demystifies the practices used by those in power-advertisers, lobbyists, pundits, politicians, and others-to covertly shape our perceptions and influence our decision making. Citing decades of behavioral science research, William Lidwell shows how our brains are wired to respond to these three behaviors, and then explains step-by-step the methods used to exploit this fact.* Details how influencers use techniques such as framing, multi-sourcing, and repetition* Features analysis and case studies drawn from business, history, politics, media, and hacking* Describes how to recognize, deploy, and defend against FUD tactics* From the author of the bestselling Universal Principles of Design An amazing wake-up call on today's down-and-dirty tactics of influence and manipulation, FUD will open your eyes to a shadow world of social engineering where fright makes right. After reading this book, you'll never see an ad, hear a political speech, or make a consumer choice the same way again.
Upplaga: 1a upplagan
Utgiven: 2012
ISBN: 9780470598863
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 304 st
Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD. FUD (Fear, Uncertainty, Doubt) demystifies the practices used by those in power-advertisers, lobbyists, pundits, politicians, and others-to covertly shape our perceptions and influence our decision making. Citing decades of behavioral science research, William Lidwell shows how our brains are wired to respond to these three behaviors, and then explains step-by-step the methods used to exploit this fact.* Details how influencers use techniques such as framing, multi-sourcing, and repetition* Features analysis and case studies drawn from business, history, politics, media, and hacking* Describes how to recognize, deploy, and defend against FUD tactics* From the author of the bestselling Universal Principles of Design An amazing wake-up call on today's down-and-dirty tactics of influence and manipulation, FUD will open your eyes to a shadow world of social engineering where fright makes right. After reading this book, you'll never see an ad, hear a political speech, or make a consumer choice the same way again.
Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD. FUD (Fear, Uncertainty, Doubt) demystifies the practices used by those in power-advertisers, lobbyists, pundits, politicians, and others-to covertly shape our perceptions and influence our decision making. Citing decades of behavioral science research, William Lidwell shows how our brains are wired to respond to these three behaviors, and then explains step-by-step the methods used to exploit this fact.* Details how influencers use techniques such as framing, multi-sourcing, and repetition* Features analysis and case studies drawn from business, history, politics, media, and hacking* Describes how to recognize, deploy, and defend against FUD tactics* From the author of the bestselling Universal Principles of Design An amazing wake-up call on today's down-and-dirty tactics of influence and manipulation, FUD will open your eyes to a shadow world of social engineering where fright makes right. After reading this book, you'll never see an ad, hear a political speech, or make a consumer choice the same way again.
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Om Fud (2012)

I juni 2012 släpptes boken Fud skriven av William Lidwell. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 304 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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