Essential guide to marketing planning; Marian Burk Wood; 2017

Essential guide to marketing planning Upplaga 4

av Marian Burk Wood
Careful, creative planning is essential in todays global marketplace, where customers needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is intense and every day brings new technological advances. This book is your essential guide for learning how to prepare a thoughtful, comprehensive marketing plan to achieve financial, marketing and strategic objectives.

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Fully updated with the newest developments in digital, social media and mobile marketing, balancing use of Big Data with security and privacy, trends such as pop up retailing and ad blocking, strategies for competitive advantage and incorporating measurements into your marketing planning this practical guide is friendly and approachable.

 
Careful, creative planning is essential in todays global marketplace, where customers needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is intense and every day brings new technological advances. This book is your essential guide for learning how to prepare a thoughtful, comprehensive marketing plan to achieve financial, marketing and strategic objectives.

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Fully updated with the newest developments in digital, social media and mobile marketing, balancing use of Big Data with security and privacy, trends such as pop up retailing and ad blocking, strategies for competitive advantage and incorporating measurements into your marketing planning this practical guide is friendly and approachable.

 
Upplaga: 4e upplagan
Utgiven: 2017
ISBN: 9781292117522
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 328 st
Careful, creative planning is essential in todays global marketplace, where customers needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is intense and every day brings new technological advances. This book is your essential guide for learning how to prepare a thoughtful, comprehensive marketing plan to achieve financial, marketing and strategic objectives.

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Fully updated with the newest developments in digital, social media and mobile marketing, balancing use of Big Data with security and privacy, trends such as pop up retailing and ad blocking, strategies for competitive advantage and incorporating measurements into your marketing planning this practical guide is friendly and approachable.

 
Careful, creative planning is essential in todays global marketplace, where customers needs and behaviours are constantly changing, economic circumstances are unpredictable, competitive pressure is intense and every day brings new technological advances. This book is your essential guide for learning how to prepare a thoughtful, comprehensive marketing plan to achieve financial, marketing and strategic objectives.

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.

Fully updated with the newest developments in digital, social media and mobile marketing, balancing use of Big Data with security and privacy, trends such as pop up retailing and ad blocking, strategies for competitive advantage and incorporating measurements into your marketing planning this practical guide is friendly and approachable.

 
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Om Essential guide to marketing planning (2017)

I februari 2017 släpptes boken Essential guide to marketing planning skriven av Marian Burk Wood. Det är den 4e upplagan av kursboken. Den är skriven på engelska och består av 328 sidor djupgående information om övrigt. Förlaget bakom boken är Pearson som har sitt säte i London.

Essential guide to marketing planning finns i 4 upplagor:

Upplaga 1, Upplaga 2, Upplaga 3, Upplaga 4

Köp boken Essential guide to marketing planning direkt från en annan student på Studentapan och spara pengar.

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