Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3; Alina Wheeler; 2009
3 säljare

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3 Upplaga 3

av Alina Wheeler
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts (Bookdata)
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts (Bookdata)
Upplaga: 3e upplagan
Utgiven: 2009
ISBN: 9780470401422
Förlag: John Wiley & Sons
Format: Inbunden
Språk: Engelska
Sidor: 310 st
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts (Bookdata)
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." -The Marketer "Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." -Communication Arts (Bookdata)
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