Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man; Michael J. A. Berry, Gordon S. Linoff; 2004
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man; Michael J. A. Berry, Gordon S. Linoff; 2004

Data Mining Techniques: For Marketing, Sales, and Customer Relationship ManUpplaga 1

av Michael J. A. Berry, Gordon S. Linoff

  • Upplaga: 1a upplagan
  • Utgiven: 2004
  • ISBN: 9780471470649
  • Sidor: 672 st
  • Förlag: John Wiley & Sons
  • Format: Häftad
  • Språk: Engelska

Om boken

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis

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Mer om Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man (2004)

I april 2004 släpptes boken Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man skriven av Michael J. A. Berry, Gordon S. Linoff. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 672 sidor djupgående information om data. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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ITIT allmänt

Referera till Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man (Upplaga 1)

Harvard

Berry, M. J. A. & Linoff, G. S. (2004). Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man. 1:a uppl. John Wiley & Sons.

Oxford

Berry, Michael J. A. & Linoff, Gordon S., Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man, 1 uppl. (John Wiley & Sons, 2004).

APA

Berry, M. J. A., & Linoff, G. S. (2004). Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man (1:a uppl.). John Wiley & Sons.

Vancouver

Berry MJA, Linoff GS. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Man. 1:a uppl. John Wiley & Sons; 2004.

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