Consumer Behavior, Global Edition; Leon G Schiffman; 2019
endast ny

Consumer Behavior, Global Edition Upplaga 12

av Leon G Schiffman
For undergraduate and graduate courses in consumer behavior.

 

Strategic applications for understanding consumer behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
For undergraduate and graduate courses in consumer behavior.

 

Strategic applications for understanding consumer behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Upplaga: 12e upplagan
Utgiven: 2019
ISBN: 9781292269245
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 512 st
For undergraduate and graduate courses in consumer behavior.

 

Strategic applications for understanding consumer behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
For undergraduate and graduate courses in consumer behavior.

 

Strategic applications for understanding consumer behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
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Om Consumer Behavior, Global Edition (2019)

I januari 2019 släpptes boken Consumer Behavior, Global Edition skriven av Leon G Schiffman. Det är den 12e upplagan av kursboken. Den är skriven på engelska och består av 512 sidor djupgående information. Förlaget bakom boken är Pearson som har sitt säte i London.

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