Consumer Behavior Upplaga 5
- Upplaga: 5e upplagan
- Utgiven: 2009
- ISBN: 9780324834277
- Sidor: 493 st
- Förlag: South-Western/Cengage Learning
- Språk: Engelska
Om boken
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR, INTERNATIONAL EDITION provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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Mer om Consumer Behavior (2009)
2009 släpptes boken Consumer Behavior skriven av Wayne D. Hoyer, Deborah J. MacInnis. Det är den 5e upplagan av kursboken. Den är skriven på engelska och består av 493 sidor. Förlaget bakom boken är South-Western/Cengage Learning.
Köp boken Consumer Behavior på Studentapan och spara pengar.
Referera till Consumer Behavior (Upplaga 5)
Harvard
Hoyer, W. D. & MacInnis, D. J. (2009). Consumer Behavior. 5:e uppl. South-Western/Cengage Learning.
Oxford
Hoyer, Wayne D. & MacInnis, Deborah J., Consumer Behavior, 5 uppl. (South-Western/Cengage Learning, 2009).
APA
Hoyer, W. D., & MacInnis, D. J. (2009). Consumer Behavior (5:e uppl.). South-Western/Cengage Learning.
Vancouver
Hoyer WD, MacInnis DJ. Consumer Behavior. 5:e uppl. South-Western/Cengage Learning; 2009.
