Business to Business Marketing; Chris Fill; 2004

Business to Business Marketing Upplaga 1

av Chris Fill
Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships.

This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective.

Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM’s Professional Diploma – Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.

 
Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships.

This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective.

Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM’s Professional Diploma – Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.

 
Upplaga: 1a upplagan
Utgiven: 2004
ISBN: 9780273682790
Förlag: Financial Times/ Prentice Hall
Format: Häftad
Språk: Engelska
Sidor: 400 st
Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships.

This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective.

Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM’s Professional Diploma – Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.

 
Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of interorganisational relationships.

This applied book is orientated to the UK and European markets, although examples are drawn from other regions of the world in order to reflect good practice and the wider global perspective.

Business to Business Marketing is geared towards both postgraduate and final year undergraduate students. This book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, E-Business, Business Studies, Business Information Systems and MBA programmes in particular. It can also be used for related units in Engineering and Social studies programmes. Students following the CIM’s Professional Diploma – Marketing Communications will also benefit from this book, as well as those taking stand-alone professional B2B marketing seminars.

 
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Om Business to Business Marketing (2004)

I november 2004 släpptes boken Business to Business Marketing skriven av Chris Fill. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 400 sidor djupgående information. Förlaget bakom boken är Financial Times/ Prentice Hall.

Köp boken Business to Business Marketing direkt från en annan student på Studentapan och spara pengar.

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