Business research : a practical guide for undergraduate and postgraduate studentsUpplaga 2

"Business Research" provides a clear and practical guide for undergraduate research methods courses and individual research projects at both undergraduate and postgraduate level. The second edition retains the strong conceptual underpinning and practical orientation that has proved so popular with lecturers and students and introduces a number of new features. Fully revised and updated, this is a companion text for any undergraduate or postgraduate course in business research methods. While providing a strong conceptual underpinning of research methodology, "Business Research" is full of useful checklists and exercises such as: qualities of a competent researcher; guide to conducting a literature search; rules for designing questionnaires; procedure for forming a focus group; and useful internet addresses. Fully updated with new references, the 2nd edition includes: new experiential learning exercises to encourage reflective learning; an expanded discussion on the use of the internet in research; a new consolidated glossary; new design to enhance the learning experience. And the text also features: a separate chapter dealing with conceptual issues helping students to appreciate the importance of considering different research paradigms before embarking upon research; and a dedicated trouble-shooting section to help students to overcome common difficulties such as completing research projects on time and overcoming writers block