Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof; Scott M. Davis, Michael Dunn, David Aaker; 2002

Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof Upplaga 1

av Scott M. Davis, Michael Dunn, David Aaker
In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
Upplaga: 1a upplagan
Utgiven: 2002
ISBN: 9780787962555
Förlag: John Wiley & Sons
Format: Inbunden
Språk: Engelska
Sidor: 320 st
In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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Om Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof (2002)

I oktober 2002 släpptes boken Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof skriven av Scott M. Davis, Michael Dunn, David Aaker. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 320 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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