Building Strong Brands; David A Aaker; 2010
Building Strong Brands; David A Aaker; 2010

Building Strong Brands Upplaga 9

av David A Aaker

  • Upplaga: 9e upplagan
  • Utgiven: 2010
  • ISBN: 9781849830409
  • Sidor: 400 st
  • Förlag: Simon & Schuster Ltd
  • Format: Häftad
  • Språk: Engelska

Om boken

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

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Mer om Building Strong Brands (2010)

2010 släpptes boken Building Strong Brands skriven av David A Aaker. Det är den 9e upplagan av kursboken. Den är skriven på engelska och består av 400 sidor. Förlaget bakom boken är Simon & Schuster Ltd.

Köp boken Building Strong Brands på Studentapan och spara uppåt 23% jämfört med lägsta nypris hos bokhandeln.

Referera till Building Strong Brands (Upplaga 9)

Harvard

Aaker, D. A. (2010). Building Strong Brands. 9:e uppl. Simon & Schuster Ltd.

Oxford

Aaker, David A, Building Strong Brands, 9 uppl. (Simon & Schuster Ltd, 2010).

APA

Aaker, D. A. (2010). Building Strong Brands (9:e uppl.). Simon & Schuster Ltd.

Vancouver

Aaker DA. Building Strong Brands. 9:e uppl. Simon & Schuster Ltd; 2010.

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