Brand Theories - - Perspectives on brands and brandingUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2017
- ISBN: 9789144116242
- Sidor: 304 st
- Förlag: Studentlitteratur AB
- Format: Häftad
- Språk: Engelska
Om boken
Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective.
By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners.
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Mer om Brand Theories - - Perspectives on brands and branding (2017)
2017 släpptes boken Brand Theories - - Perspectives on brands and branding skriven av Veronika Tarnovskaya, Jon Bertilsson, Johan Anselmsson, Galina Biedenbach, Niklas Bondesson, Cecilia Cassinger, Sean Duffy, Karin M. Ekström, Marcus Gianneschi, Clara Gustafsson, Gry Høngsmark Knudsen, Marcus Klasson, Christian Koch, Peter Svensson, Sofia Ulver. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 304 sidor djupgående information om ekonomi. Förlaget bakom boken är Studentlitteratur AB som har sitt säte i Lund.
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Referera till Brand Theories - - Perspectives on brands and branding (Upplaga 1)
Harvard
Tarnovskaya, V., Bertilsson, J., Anselmsson, J., Biedenbach, G., Bondesson, N., Cassinger, C., Duffy, S., Ekström, K. M., Gianneschi, M., Gustafsson, C., Knudsen, G. H., Klasson, M., Koch, C., Svensson, P. & Ulver, S. (2017). Brand Theories - - Perspectives on brands and branding. 1:a uppl. Studentlitteratur AB.
Oxford
Tarnovskaya, Veronika, Bertilsson, Jon, Anselmsson, Johan, Biedenbach, Galina, Bondesson, Niklas, Cassinger, Cecilia, Duffy, Sean, Ekström, Karin M., Gianneschi, Marcus, Gustafsson, Clara, Knudsen, Gry Høngsmark, Klasson, Marcus, Koch, Christian, Svensson, Peter & Ulver, Sofia, Brand Theories - - Perspectives on brands and branding, 1 uppl. (Studentlitteratur AB, 2017).
APA
Tarnovskaya, V., Bertilsson, J., Anselmsson, J., Biedenbach, G., Bondesson, N., Cassinger, C., Duffy, S., Ekström, K. M., Gianneschi, M., Gustafsson, C., Knudsen, G. H., Klasson, M., Koch, C., Svensson, P., & Ulver, S. (2017). Brand Theories - - Perspectives on brands and branding (1:a uppl.). Studentlitteratur AB.
Vancouver
Tarnovskaya V, Bertilsson J, Anselmsson J, Biedenbach G, Bondesson N, Cassinger C, m.fl. Brand Theories - - Perspectives on brands and branding. 1:a uppl. Studentlitteratur AB; 2017.
