Whoever Tells the Best Story Wins; Annette Simmons; 2007
Whoever Tells the Best Story Wins; Annette Simmons; 2007

Whoever Tells the Best Story Wins

av Annette Simmons

  • Utgiven: 2007
  • ISBN: 9780814409145
  • Sidor: 240 st
  • Förlag: Amacom
  • Format: Inbunden
  • Språk: Engelska

Om boken

The missing ingredient in most failed communication is humanity. Yet the sense of human presence in communication is frequently elbowed out by dry "criteria" that obscures the real goal: establishing a true connection with your audience. whoever tells the best story winsshows you how to use your own personal stories to get your ideas across and establish the kind of shared experience that will result in agreement. By adding an element of subjective thinking to your repertoire, you'll discover how to: gain people's trust command attention shift from everyday thinking into story thinking amplify the points you're trying to make manage the different interpretations that might be drawn from your objective data help shape group decisions and actions tell the six fundamental types of story Filled with enlightening anecdotes, this practical guide gives you the tools you need to persuade, inspire, and influence others simply by doing something you already do every day: opening yourself up to the power of story. "It's not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help." Seth Godin, author, all marketers are liars "Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life." -- Daniel H. Pink, author of a whole new mind Visa hela texten

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Mer om Whoever Tells the Best Story Wins (2007)

I maj 2007 släpptes boken Whoever Tells the Best Story Wins skriven av Annette Simmons. Den är skriven på engelska och består av 240 sidor. Förlaget bakom boken är Amacom.

Köp boken Whoever Tells the Best Story Wins på Studentapan och spara pengar.

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Referera till Whoever Tells the Best Story Wins

Harvard

Simmons, A. (2007). Whoever Tells the Best Story Wins. Amacom.

Oxford

Simmons, Annette, Whoever Tells the Best Story Wins (Amacom, 2007).

APA

Simmons, A. (2007). Whoever Tells the Best Story Wins. Amacom.

Vancouver

Simmons A. Whoever Tells the Best Story Wins. Amacom; 2007.

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