The Hype Machine; Sinan Aral; 2020
The Hype Machine; Sinan Aral; 2020

The Hype Machine

av Sinan Aral

  • Utgiven: 2020
  • ISBN: 9780008277130
  • Sidor: 352 st
  • Förlag: Harper Collins UK
  • Format: Häftad
  • Språk: Engelska

Om boken

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how 'hyper-socialization' has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age? Human beings have always been a social species. We've been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we've doused the fire of human interaction with high octane gasoline. We've created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the 'Hype Machine'. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love. Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought. This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.

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Mer om The Hype Machine (2020)

I september 2020 släpptes boken The Hype Machine skriven av Sinan Aral. Den är skriven på engelska och består av 352 sidor djupgående information om utländska berättare. Förlaget bakom boken är Harper Collins UK.

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Referera till The Hype Machine

Harvard

Aral, S. (2020). The Hype Machine. Harper Collins UK.

Oxford

Aral, Sinan, The Hype Machine (Harper Collins UK, 2020).

APA

Aral, S. (2020). The Hype Machine. Harper Collins UK.

Vancouver

Aral S. The Hype Machine. Harper Collins UK; 2020.

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