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The Handbook of Crisis Communication Upplaga 1
Written as a tool for both researchers and communication managers, the "Handbook of Crisis Communication" is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
Upplaga: 1a upplagan
Utgiven: 2011
ISBN: 9781444361902
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 768 st
Written as a tool for both researchers and communication managers, the "Handbook of Crisis Communication" is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
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