Strategic market management; Damien Mcloughlin; 2007
Strategic market management; Damien Mcloughlin; 2007

Strategic market management Upplaga 7

av Damien Mcloughlin

  • Upplaga: 7e upplagan
  • Utgiven: 2007
  • ISBN: 9780470059869
  • Sidor: 368 st
  • Förlag: John Wiley And Sons Ltd
  • Format: Häftad
  • Språk: Engelska

Om boken

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.

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Mer om Strategic market management (2007)

I januari 2007 släpptes boken Strategic market management skriven av Damien Mcloughlin. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 368 sidor. Förlaget bakom boken är John Wiley And Sons Ltd.

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Referera till Strategic market management (Upplaga 7)

Harvard

Mcloughlin, D. (2007). Strategic market management. 7:e uppl. John Wiley And Sons Ltd.

Oxford

Mcloughlin, Damien, Strategic market management, 7 uppl. (John Wiley And Sons Ltd, 2007).

APA

Mcloughlin, D. (2007). Strategic market management (7:e uppl.). John Wiley And Sons Ltd.

Vancouver

Mcloughlin D. Strategic market management. 7:e uppl. John Wiley And Sons Ltd; 2007.

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