endast ny
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers.
Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to
- determine if your company is "fit-for-service,"
- make the most of your existing services,
- innovate and create value-added services and customer solutions beyond your products,
- embed a true service-centric culture in your organization,
- drive change and align your service strategy with corporate goals,
- transform your product-centric sales force into a service-savvy sales organization,
- design an organizational structure that promotes service growth, and
- align your interests with distributors and partners.
Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.
Utgiven: 2017
ISBN: 9780692819104
Förlag: Service Strategy Press
Format: Häftad
Språk: Engelska
Sidor: 324 st
In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers.
Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to
- determine if your company is "fit-for-service,"
- make the most of your existing services,
- innovate and create value-added services and customer solutions beyond your products,
- embed a true service-centric culture in your organization,
- drive change and align your service strategy with corporate goals,
- transform your product-centric sales force into a service-savvy sales organization,
- design an organizational structure that promotes service growth, and
- align your interests with distributors and partners.
Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review, among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.
Ny bok
535 kr563 kr
5% studentrabatt med Studentapan
Begagnad bok (0 st)
Varje vecka tillkommer tusentals nya säljare. Bevaka boken så får du meddelande när den finns tillgänglig igen.
Bokens omdömen
Ingen har recenserat den här boken ännu.
Sälj vidare boken när du är klar
När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Klimatsmart kurslitteratur
Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.
Liknande kurslitteratur
