Media and communication research methods : an introduction to qualitative and quantitative approachesUpplaga 1

Author Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor – in Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples. Arthur Asa Berger is a professor of Broadcast & Electronic Communication Arts at San Francisco State University, where he has taught since 1965. He is author of numerous articles and books on popular culture and related concerns.