Marketing of High-Technology Products and Innovations; Jakki Mohr, Sanjit Sengupta, Stanley Slater; 2009
3 säljare

Marketing of High-Technology Products and Innovations Upplaga 3

av Jakki Mohr, Sanjit Sengupta, Stanley Slater
For undergraduate and graduate courses on marketing high-tech products

 

Provide your students with the vital information they need to successfully market high-tech products. 

 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
For undergraduate and graduate courses on marketing high-tech products

 

Provide your students with the vital information they need to successfully market high-tech products. 

 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Upplaga: 3e upplagan
Utgiven: 2009
ISBN: 9780131364912
Förlag: PEARSON EDUCATION (US)
Format: Häftad
Språk: Engelska
Sidor: 576 st
For undergraduate and graduate courses on marketing high-tech products

 

Provide your students with the vital information they need to successfully market high-tech products. 

 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
For undergraduate and graduate courses on marketing high-tech products

 

Provide your students with the vital information they need to successfully market high-tech products. 

 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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