Marketing of High-Technology Products and Innovations Upplaga 3
- Upplaga: 3e upplagan
- Utgiven: 2009
- ISBN: 9780131364912
- Sidor: 576 st
- Förlag: PEARSON EDUCATION (US)
- Format: Häftad
- Språk: Engelska
Om boken
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Marketing of High-Technology Products and Innovations (2009)
I januari 2009 släpptes boken Marketing of High-Technology Products and Innovations skriven av Jakki Mohr, Sanjit Sengupta, Stanley Slater. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 576 sidor. Förlaget bakom boken är PEARSON EDUCATION (US).
Köp boken Marketing of High-Technology Products and Innovations på Studentapan och spara pengar.
Referera till Marketing of High-Technology Products and Innovations (Upplaga 3)
Harvard
Mohr, J., Sengupta, S. & Slater, S. (2009). Marketing of High-Technology Products and Innovations. 3:e uppl. PEARSON EDUCATION (US).
Oxford
Mohr, Jakki, Sengupta, Sanjit & Slater, Stanley, Marketing of High-Technology Products and Innovations, 3 uppl. (PEARSON EDUCATION (US), 2009).
APA
Mohr, J., Sengupta, S., & Slater, S. (2009). Marketing of High-Technology Products and Innovations (3:e uppl.). PEARSON EDUCATION (US).
Vancouver
Mohr J, Sengupta S, Slater S. Marketing of High-Technology Products and Innovations. 3:e uppl. PEARSON EDUCATION (US); 2009.
