Marketing for entrepreneurs : concepts and applications for new ventures; Frederick G. Crane; 2013
Marketing for entrepreneurs : concepts and applications for new ventures; Frederick G. Crane; 2013

Marketing for entrepreneurs : concepts and applications for new venturesUpplaga 2

av Frederick G. Crane

  • Upplaga: 2a upplagan
  • Utgiven: 2013
  • ISBN: 9781452230047
  • Sidor: 264 st
  • Förlag: SAGE Publications
  • Format: Häftad
  • Språk: Engelska

Om boken

Marketing for Entrepreneurs, 2nd Edition provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The text focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits. Key Features Practical Application: Each chapter is written to allow readers to readily apply the concepts to their individual ventures. Unique Focus: The author looks beyond the "4Ps" to address forces in the external marketing environment. Comprehensive Coverage: This book provides everything aspiring entrepreneurs need to know about leveraging marketing in the development and promotion of new products and services, including opportunity assessment, research, understanding customers and competitors, branding, pricing, and creating a market plan. Pedagogical Highlights Entrepreneurial Marketing Spotlights illustrate how successful entrepreneurs use contemporary marketing techniques, providing real-life examples for readers. Entrepreneurial Exercises encourage readers to apply what they have learned, promoting deeper understanding and retention. Key Takeaways summarize material covered in the chapter, allowing students time to review before advancing in the text

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Mer om Marketing for entrepreneurs : concepts and applications for new ventures (2013)

2013 släpptes boken Marketing for entrepreneurs : concepts and applications for new ventures skriven av Frederick G. Crane. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 264 sidor. Förlaget bakom boken är SAGE Publications.

Köp boken Marketing for entrepreneurs : concepts and applications for new ventures på Studentapan och spara pengar.

Tillhör kategorierna

Referera till Marketing for entrepreneurs : concepts and applications for new ventures (Upplaga 2)

Harvard

Crane, F. G. (2013). Marketing for entrepreneurs : concepts and applications for new ventures. 2:a uppl. SAGE Publications.

Oxford

Crane, Frederick G., Marketing for entrepreneurs : concepts and applications for new ventures, 2 uppl. (SAGE Publications, 2013).

APA

Crane, F. G. (2013). Marketing for entrepreneurs : concepts and applications for new ventures (2:a uppl.). SAGE Publications.

Vancouver

Crane FG. Marketing for entrepreneurs : concepts and applications for new ventures. 2:a uppl. SAGE Publications; 2013.