Marketing of High-Technology Products and Innovations; Jakki Mohr, Sanjit Sengupta, Stanley Slater; 2009
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Marketing of High-Technology Products and Innovations Upplaga 3

av Jakki Mohr, Sanjit Sengupta, Stanley Slater
For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Upplaga: 3e upplagan
Utgiven: 2009
ISBN: 9780136049968
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 576 st
For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
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