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Marketing Upplaga 2
A concise, accessible introduction to marketing continuing in the tradition of the MTBE series. There will be few major changes from the first edition, but plenty of updated material, examples and exercises. Our aim is to identify some of the large potential adoptions that have not been secured, involve the lecturers in reviewing the manuscript and convert them into users of the book.
Upplaga: 2a upplagan
Utgiven: 1999
ISBN: 9780582369375
Förlag: Longman
Format: Häftad
Språk: Engelska
Sidor: 428 st
A concise, accessible introduction to marketing continuing in the tradition of the MTBE series. There will be few major changes from the first edition, but plenty of updated material, examples and exercises. Our aim is to identify some of the large potential adoptions that have not been secured, involve the lecturers in reviewing the manuscript and convert them into users of the book.
179 kr
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