Managing across culturesUpplaga 1

This Book is about opportunities, threats, challenges and possibilities inherent in managing across cultures. International responsibilities and contacts are increasingly widespread through companies, without even the need for international travel. The need to appreciate and be able to manage cultural differences, both in the home office and abroad, is becoming more and more a part of everyone's job. Each culture has its own particular blindspots and insights - and knowledge of these can be leveraged for enhanced personal and organisational effectiveness. The book pulls together and integrates a vast literature in crosscultural management, both academic and anecdotal, in a way that is useful to both MBA students and managers. It is based on the authors' vast experience of teaching and research in the area.