Influence Science and Practice; Robert B. Cialdini, Professor Robert B. Cialdini, obert Cialdini, Robert Cialdini Nathan Lueth Nadja Baer; 1993

Influence Science and Practice Upplaga 3

av Robert B. Cialdini, Professor Robert B. Cialdini, obert Cialdini, Robert Cialdini Nathan Lueth Nadja Baer
Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (ie uncovering which factors cause one person to say yes to another's request). By combining evidence from two relevant, but very different arenas - the realm of controlled research and the working world of influence professionals - this book looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behaviour, and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority and scarcity. This text is a supplement for courses in introductor psychology, social psychology, management, sales, marketing and persuasion.
Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (ie uncovering which factors cause one person to say yes to another's request). By combining evidence from two relevant, but very different arenas - the realm of controlled research and the working world of influence professionals - this book looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behaviour, and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority and scarcity. This text is a supplement for courses in introductor psychology, social psychology, management, sales, marketing and persuasion.
Upplaga: 3e upplagan
Utgiven: 1993
ISBN: 9780673467515
Förlag: HarperCollinsCollegePublishers
Format: Häftad
Språk: Engelska
Sidor: 253 st
Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (ie uncovering which factors cause one person to say yes to another's request). By combining evidence from two relevant, but very different arenas - the realm of controlled research and the working world of influence professionals - this book looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behaviour, and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority and scarcity. This text is a supplement for courses in introductor psychology, social psychology, management, sales, marketing and persuasion.
Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (ie uncovering which factors cause one person to say yes to another's request). By combining evidence from two relevant, but very different arenas - the realm of controlled research and the working world of influence professionals - this book looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behaviour, and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority and scarcity. This text is a supplement for courses in introductor psychology, social psychology, management, sales, marketing and persuasion.
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Om Influence Science and Practice (1993)

I 1993 släpptes boken Influence Science and Practice skriven av Robert B. Cialdini, Professor Robert B. Cialdini, obert Cialdini, Robert Cialdini Nathan Lueth Nadja Baer. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 253 sidor djupgående information om övrigt. Förlaget bakom boken är HarperCollinsCollegePublishers.

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