2 säljare
Influence Upplaga 5
Over 1.5 million copies sold!
What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented content, prior editions have been widely read by business professionals, fundraisers, and those interested in psychology. The new edition includes:
twice as many first hand accounts of how the books principles apply to business and personal lives;
updated coverage of popular culture and new technology; and
more on how compliance principles work in many cultures.
Heres what people are saying aboutINFLUENCE: Science and Practice:
This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.
ROGER FISHER, Director, Harvard Negotiation Project, Co-author, Getting to Yes
Bob Cialdini is the most brilliant student of influence and negotiation Ive encountered. If everything were on the line in a negotiation, I cant think of anyone Id rather have advising me.
TOM PETERS, The Tom Peters Group
This book is the de facto standard to learn the psychology of persuasion. If you dont read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.
GUY KAWASAKI, CEO, Garage.com
His book should be in every sales and marketing persons briefcase and reread frequently.
R. CRIAG WILSON, Sr. Vice President, Sales Manager, Northern Trust
Robert B. Cialdini is a well known and influential speaker who gives frequent speeches on The Power of Ethical Influence to such organizations as IBM, the Mayo Clinic, and NATO. He is currently Regents Professor of Psychology at Arizona State University, where he has also been named Graduate Distinguished Research Professor. He is past president of the Society of Personality and Social Psychology. He attributes his longstanding interest in the intricacies of social influence to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.
Upplaga: 5e upplagan
Utgiven: 2008
ISBN: 9780205609994
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 272 st
Over 1.5 million copies sold!
What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented content, prior editions have been widely read by business professionals, fundraisers, and those interested in psychology. The new edition includes:
twice as many first hand accounts of how the books principles apply to business and personal lives;
updated coverage of popular culture and new technology; and
more on how compliance principles work in many cultures.
Heres what people are saying aboutINFLUENCE: Science and Practice:
This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.
ROGER FISHER, Director, Harvard Negotiation Project, Co-author, Getting to Yes
Bob Cialdini is the most brilliant student of influence and negotiation Ive encountered. If everything were on the line in a negotiation, I cant think of anyone Id rather have advising me.
TOM PETERS, The Tom Peters Group
This book is the de facto standard to learn the psychology of persuasion. If you dont read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars.
GUY KAWASAKI, CEO, Garage.com
His book should be in every sales and marketing persons briefcase and reread frequently.
R. CRIAG WILSON, Sr. Vice President, Sales Manager, Northern Trust
Robert B. Cialdini is a well known and influential speaker who gives frequent speeches on The Power of Ethical Influence to such organizations as IBM, the Mayo Clinic, and NATO. He is currently Regents Professor of Psychology at Arizona State University, where he has also been named Graduate Distinguished Research Professor. He is past president of the Society of Personality and Social Psychology. He attributes his longstanding interest in the intricacies of social influence to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.
Begagnad bok
139 kr
Fri frakt & skickas inom 1-3 vardagar
Köpskydd med Studentapan
Varje köp täcks av Studentapans köpskydd som säkerställer att boken kommer fram, att du får rätt bok och att skicket stämmer överens med beskrivning.
Bokens omdömen
Ingen har recenserat den här boken ännu.
Sälj vidare boken när du är klar
När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Klimatsmart kurslitteratur
Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.
Liknande kurslitteratur
Studentapans omdöme
Du är i gott sällskap - upplev enkelheten av en betrodd marknadsplats med fler än 150.000 användare från Sveriges alla universitet och högskolor.
4.9
61 184 omdömen