Global Marketing Upplaga 2
This undergraduate new edition offers a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.
Upplaga: 2a upplagan
Utgiven: 1999
ISBN: 9780130842688
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 640 st
This undergraduate new edition offers a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.
Varje vecka tillkommer tusentals nya säljare. Bevaka boken så får du meddelande när den finns tillgänglig igen.