Essentials of visual communication Upplaga 1

Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts the theory into practice, explaining how to achieve a strong communication chain - from strategy and messages to design and influence - to reach the target audience.Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes provide a useful aid to revision and reference.