E-Commerce 2009 Upplaga 5
For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Upplaga: 5e upplagan
Utgiven: 2008
ISBN: 9780135027141
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 904 st
For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
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