Consumer Behaviour with MyMarketingLab, Global Edition; Michael R Solomon; 2014

Consumer Behaviour with MyMarketingLab, Global Edition Upplaga 11

av Michael R Solomon
 

This package contains Solomon, Consumer Behavior, Global Edition 11e and access to MyMarketingLab.

 

Important information for students:

You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

 

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.

This program will provide a better teaching and learning experiencefor you and your students. Heres how:

Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapters Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapters contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab.
 

This package contains Solomon, Consumer Behavior, Global Edition 11e and access to MyMarketingLab.

 

Important information for students:

You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

 

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.

This program will provide a better teaching and learning experiencefor you and your students. Heres how:

Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapters Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapters contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab.
Upplaga: 11e upplagan
Utgiven: 2014
ISBN: 9781292057057
Förlag: Pearson
Format: Bok
Språk: Engelska
Sidor: 604 st
 

This package contains Solomon, Consumer Behavior, Global Edition 11e and access to MyMarketingLab.

 

Important information for students:

You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

 

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.

This program will provide a better teaching and learning experiencefor you and your students. Heres how:

Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapters Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapters contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab.
 

This package contains Solomon, Consumer Behavior, Global Edition 11e and access to MyMarketingLab.

 

Important information for students:

You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

 

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.

This program will provide a better teaching and learning experiencefor you and your students. Heres how:

Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapters Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapters contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. This package includes MyMarketingLab, an online homework, tutorial, and assessment system designed with a single purpose in mind; to improve the results of all higher education students, one student at a time. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab.
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Om Consumer Behaviour with MyMarketingLab, Global Edition (2014)

I september 2014 släpptes boken Consumer Behaviour with MyMarketingLab, Global Edition skriven av Michael R Solomon. Det är den 11e upplagan av kursboken. Den är skriven på engelska och består av 604 sidor djupgående information om övrigt. Förlaget bakom boken är Pearson som har sitt säte i London.

Köp boken Consumer Behaviour with MyMarketingLab, Global Edition direkt från en annan student på Studentapan och spara pengar.

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