Advertising communications and promotion management; John R. Rossiter; 1998
Advertising communications and promotion management; John R. Rossiter; 1998

Advertising communications and promotion managementUpplaga 2

av John R. Rossiter

  • Upplaga: 2a upplagan
  • Utgiven: 1998
  • ISBN: 9780071155144
  • Sidor: 640 st
  • Förlag: McGraw-Hill
  • Format: Häftad
  • Språk: Engelska

Om boken

Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

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Mer om Advertising communications and promotion management (1998)

1998 släpptes boken Advertising communications and promotion management skriven av John R. Rossiter. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 640 sidor. Förlaget bakom boken är McGraw-Hill som har sitt säte i New york.

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Tillhör kategorierna

Referera till Advertising communications and promotion management (Upplaga 2)

Harvard

Rossiter, J. R. (1998). Advertising communications and promotion management. 2:a uppl. McGraw-Hill.

Oxford

Rossiter, John R., Advertising communications and promotion management, 2 uppl. (McGraw-Hill, 1998).

APA

Rossiter, J. R. (1998). Advertising communications and promotion management (2:a uppl.). McGraw-Hill.

Vancouver

Rossiter JR. Advertising communications and promotion management. 2:a uppl. McGraw-Hill; 1998.