Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
- Utgiven: 2008
- ISBN: 9780742555457
- Sidor: 220 st
- Förlag: Rowman & Littlefield
- Format: Häftad
- Språk: Engelska
Om boken
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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Mer om Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys (2008)
2008 släpptes boken Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys skriven av Marcel Danesi. Den är skriven på engelska och består av 220 sidor. Förlaget bakom boken är Rowman & Littlefield som har sitt säte i Lanham.
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Referera till Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
Harvard
Danesi, M. (2008). Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Rowman & Littlefield.
Oxford
Danesi, Marcel, Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys (Rowman & Littlefield, 2008).
APA
Danesi, M. (2008). Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Rowman & Littlefield.
Vancouver
Danesi M. Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Rowman & Littlefield; 2008.
