Understanding Advertising Creativity: How Perceptions of Creativity Influence Advertising Effectiveness
- Utgiven: 2012
- ISBN: 9789172588721
- Sidor: 459 st
- Förlag: Stockholm School of Economics
- Språk: Engelska
Om boken
Diss. Stockholm : Handelshögskolan i Stockholm, 2012 Sammanfattning jämte 5 uppsatser NB: Spikblad saknas
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2012 släpptes boken Understanding Advertising Creativity: How Perceptions of Creativity Influence Advertising Effectiveness skriven av Erik Modig. Den är skriven på engelska och består av 459 sidor. Förlaget bakom boken är Stockholm School of Economics.
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Harvard
Modig, E. (2012). Understanding Advertising Creativity: How Perceptions of Creativity Influence Advertising Effectiveness. Stockholm School of Economics.
Oxford
Modig, Erik, Understanding Advertising Creativity: How Perceptions of Creativity Influence Advertising Effectiveness (Stockholm School of Economics, 2012).
APA
Modig, E. (2012). Understanding Advertising Creativity: How Perceptions of Creativity Influence Advertising Effectiveness. Stockholm School of Economics.
Vancouver
Modig E. Understanding Advertising Creativity: How Perceptions of Creativity Influence Advertising Effectiveness. Stockholm School of Economics; 2012.
