Strategic Marketing Problems Upplaga 10
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while case studies provide an opportunity for those concepts and tools to be employed in practice.
Upplaga: 10e upplagan
Utgiven: 2003
ISBN: 9780131230309
Förlag: PEARSON EDUCATION LIMITED
Format: Häftad
Språk: Engelska
Sidor: 704 st
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while case studies provide an opportunity for those concepts and tools to be employed in practice.
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