Strategic Marketing Problems; Roger A. Kerin, Robert A. Peterson; 2000

Strategic Marketing Problems Upplaga 9

av Roger A. Kerin, Robert A. Peterson
Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.
Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.
Upplaga: 9e upplagan
Utgiven: 2000
ISBN: 9780130276612
Förlag: PEARSON EDUCATION LIMITED
Format: Inbunden
Språk: Engelska
Sidor: 729 st
Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.
Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.
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