Strategic Market Management; David A. Aaker; 2009
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Strategic Market Management Upplaga 9

av David A. Aaker
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best–selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market–driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best–selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market–driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
Upplaga: 9e upplagan
Utgiven: 2009
ISBN: 9780470317242
Förlag: John Wiley Sons Ltd
Format: Bok
Språk: Engelska
Sidor: 341 st
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best–selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market–driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets.  Completely revised and updated, Aaker's best–selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market–driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered.  The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
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