Strategic management of technological innovationUpplaga 6
- Upplaga: 6e upplagan
- Utgiven: 2020
- ISBN: 9781260565799
- Sidor: 368 st
- Förlag: McGraw Hill Education
- Format: Häftad
- Språk: Engelska
Om boken
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Strategic management of technological innovation (2020)
2020 släpptes boken Strategic management of technological innovation skriven av Melissa A. Schilling. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 368 sidor. Förlaget bakom boken är McGraw Hill Education.
Köp boken Strategic management of technological innovation på Studentapan och spara pengar.
Referera till Strategic management of technological innovation (Upplaga 6)
Harvard
Schilling, M. A. (2020). Strategic management of technological innovation. 6:e uppl. McGraw Hill Education.
Oxford
Schilling, Melissa A., Strategic management of technological innovation, 6 uppl. (McGraw Hill Education, 2020).
APA
Schilling, M. A. (2020). Strategic management of technological innovation (6:e uppl.). McGraw Hill Education.
Vancouver
Schilling MA. Strategic management of technological innovation. 6:e uppl. McGraw Hill Education; 2020.
