Strategic Management of e-Business; Stephen Chen; 2004

Strategic Management of e-Business Upplaga 1

av Stephen Chen
This significantly revised second edition of Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors. Since the publication of the first edition, significant developments have taken place in both the technology and the markets for e-business, such as the dot.com crash and more widespread use of the mobile Internet. This new edition contains updated and new case studies, as well as recognizing the developments in the field. Written for students under-taking a MBA, final year undergraduate students and executive education courses, this book will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Supplementary materials for lecturers can be found at www.wileyeurope.com/go/chen2ed

 
This significantly revised second edition of Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors. Since the publication of the first edition, significant developments have taken place in both the technology and the markets for e-business, such as the dot.com crash and more widespread use of the mobile Internet. This new edition contains updated and new case studies, as well as recognizing the developments in the field. Written for students under-taking a MBA, final year undergraduate students and executive education courses, this book will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Supplementary materials for lecturers can be found at www.wileyeurope.com/go/chen2ed

 
Upplaga: 1a upplagan
Utgiven: 2004
ISBN: 9780470870730
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 384 st
This significantly revised second edition of Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors. Since the publication of the first edition, significant developments have taken place in both the technology and the markets for e-business, such as the dot.com crash and more widespread use of the mobile Internet. This new edition contains updated and new case studies, as well as recognizing the developments in the field. Written for students under-taking a MBA, final year undergraduate students and executive education courses, this book will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Supplementary materials for lecturers can be found at www.wileyeurope.com/go/chen2ed

 
This significantly revised second edition of Strategic Management of e-Business focuses on the strategic implications of e-Business and examines the e-business strategies being employed by firms in a range of different industry sectors. Since the publication of the first edition, significant developments have taken place in both the technology and the markets for e-business, such as the dot.com crash and more widespread use of the mobile Internet. This new edition contains updated and new case studies, as well as recognizing the developments in the field. Written for students under-taking a MBA, final year undergraduate students and executive education courses, this book will also be a valuable resource for consultants and practitioners who need to gain a greater understanding of the strategic issues underpinning e-Business. Supplementary materials for lecturers can be found at www.wileyeurope.com/go/chen2ed

 
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Om Strategic Management of e-Business (2004)

I september 2004 släpptes boken Strategic Management of e-Business skriven av Stephen Chen. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 384 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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