PR Strategy and Application; W. Timothy Coombs; 2009

PR Strategy and Application

av W. Timothy Coombs
This textbook is unique in its focus on how public relations impacts society. This is a minor or assumed topic in other textbooks. In addition to having effects of PR as it main focus, the book will include cases and ethical challenges in each chapter and cover in–depth a number of topics that are seldom considered elsewhere (e.g. the internet, International, public policy). The focus of such a text is on discussion, not answers, making it ideal for fostering classroom discussion.
Classroom Features

1. Discussion Questions
2. Suggested Readings
3. Case Studies to be used for Class Analysis and Discussion
4. Recommended Viewing: DVDs that can be used to illustrate key ideas covered in the chapter. Not all chapters will have this feature.
5. Sample Exercises
This textbook is unique in its focus on how public relations impacts society. This is a minor or assumed topic in other textbooks. In addition to having effects of PR as it main focus, the book will include cases and ethical challenges in each chapter and cover in–depth a number of topics that are seldom considered elsewhere (e.g. the internet, International, public policy). The focus of such a text is on discussion, not answers, making it ideal for fostering classroom discussion.
Classroom Features

1. Discussion Questions
2. Suggested Readings
3. Case Studies to be used for Class Analysis and Discussion
4. Recommended Viewing: DVDs that can be used to illustrate key ideas covered in the chapter. Not all chapters will have this feature.
5. Sample Exercises
Utgiven: 2009
ISBN: 9781405144070
Förlag: Wiley–Blackwell
Format: Inbunden
Språk: Engelska
Sidor: 448 st
This textbook is unique in its focus on how public relations impacts society. This is a minor or assumed topic in other textbooks. In addition to having effects of PR as it main focus, the book will include cases and ethical challenges in each chapter and cover in–depth a number of topics that are seldom considered elsewhere (e.g. the internet, International, public policy). The focus of such a text is on discussion, not answers, making it ideal for fostering classroom discussion.
Classroom Features

1. Discussion Questions
2. Suggested Readings
3. Case Studies to be used for Class Analysis and Discussion
4. Recommended Viewing: DVDs that can be used to illustrate key ideas covered in the chapter. Not all chapters will have this feature.
5. Sample Exercises
This textbook is unique in its focus on how public relations impacts society. This is a minor or assumed topic in other textbooks. In addition to having effects of PR as it main focus, the book will include cases and ethical challenges in each chapter and cover in–depth a number of topics that are seldom considered elsewhere (e.g. the internet, International, public policy). The focus of such a text is on discussion, not answers, making it ideal for fostering classroom discussion.
Classroom Features

1. Discussion Questions
2. Suggested Readings
3. Case Studies to be used for Class Analysis and Discussion
4. Recommended Viewing: DVDs that can be used to illustrate key ideas covered in the chapter. Not all chapters will have this feature.
5. Sample Exercises
Begagnad bok (0 st)

Om PR Strategy and Application (2009)

I augusti 2009 släpptes boken PR Strategy and Application skriven av W. Timothy Coombs. Den är skriven på engelska och består av 448 sidor djupgående information. Förlaget bakom boken är Wiley–Blackwell.

Köp boken PR Strategy and Application direkt från en annan student på Studentapan och spara pengar.

Bokens omdömen
Ingen har recenserat den här boken ännu.

Sälj vidare boken när du är klar

När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Värdera & sälj böcker

Klimatsmart kurslitteratur

Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.

Liknande kurslitteratur

Begagnad bok (0 st)