Opening strategy : professional strategists and practice change, 1960 to today; Richard Whittington; 2019
Opening strategy : professional strategists and practice change, 1960 to today; Richard Whittington; 2019

Opening strategy : professional strategists and practice change, 1960 to today

av Richard Whittington

  • Utgiven: 2019
  • ISBN: 9780198738893
  • Sidor: 326 st
  • Förlag: Oxford University Press
  • Format: Inbunden
  • Språk: Engelska

Om boken

Strategy is becoming more 'open' - more transparent and more inclusive. Opening Strategy tells the story of how corporate strategists and strategy consultants have worked since the middle of the last century to open up the strategy process. First strategic planning, then strategic management, and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society atlarge. Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations,covering both successes and failures, the book draws out general lessons for practice innovation in strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants shouldgain a sense of how to innovate in strategy - and how not to.

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Mer om Opening strategy : professional strategists and practice change, 1960 to today (2019)

2019 släpptes boken Opening strategy : professional strategists and practice change, 1960 to today skriven av Richard Whittington. Den är skriven på engelska och består av 326 sidor. Förlaget bakom boken är Oxford University Press.

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Harvard

Whittington, R. (2019). Opening strategy : professional strategists and practice change, 1960 to today. Oxford University Press.

Oxford

Whittington, Richard, Opening strategy : professional strategists and practice change, 1960 to today (Oxford University Press, 2019).

APA

Whittington, R. (2019). Opening strategy : professional strategists and practice change, 1960 to today. Oxford University Press.

Vancouver

Whittington R. Opening strategy : professional strategists and practice change, 1960 to today. Oxford University Press; 2019.