Media research techniques; Arthur Asa Berger; 1998
Media research techniques; Arthur Asa Berger; 1998

Media research techniquesUpplaga 2

av Arthur Asa Berger

  • Upplaga: 2a upplagan
  • Utgiven: 1998
  • ISBN: 9780761915379
  • Sidor: 184 st
  • Förlag: Thousand Oaks, Calif. SAGE
  • Format: Häftad
  • Språk: Engelska

Om boken

The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: Experimentation Historical Research Comparative Research Participant Observation This handy guide can be used in conjunction with texts on research methodology, or it can stand alone and be used in courses dealing with such topics as media, popular arts, and American culture and society. Practical and concise, Media Research Techniques, Second Edition is an essential tool for everyone in communication, journalism, written communication, methodology/research/gaming, and cultural studies.

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Mer om Media research techniques (1998)

1998 släpptes boken Media research techniques skriven av Arthur Asa Berger. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 184 sidor. Förlaget bakom boken är Thousand Oaks, Calif. SAGE.

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Referera till Media research techniques (Upplaga 2)

Harvard

Berger, A. A. (1998). Media research techniques. 2:a uppl. Thousand Oaks, Calif. SAGE.

Oxford

Berger, Arthur Asa, Media research techniques, 2 uppl. (Thousand Oaks, Calif. SAGE, 1998).

APA

Berger, A. A. (1998). Media research techniques (2:a uppl.). Thousand Oaks, Calif. SAGE.

Vancouver

Berger AA. Media research techniques. 2:a uppl. Thousand Oaks, Calif. SAGE; 1998.