Marketing Research, International Student Version, 8th Edition with SPSS; Carl McDaniel, McDaniel, Roger Gates; 2009

Marketing Research, International Student Version, 8th Edition with SPSS Upplaga 1

av Carl McDaniel, McDaniel, Roger Gates
Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being "real" has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.
Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being "real" has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.
Upplaga: 1a upplagan
Utgiven: 2009
ISBN: 9780470414361
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 792 st
Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being "real" has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.
Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors' practical approach and emphasis on being "real" has made this one of the world's leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems. Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.
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Om Marketing Research, International Student Version, 8th Edition with SPSS (2009)

I juni 2009 släpptes boken Marketing Research, International Student Version, 8th Edition with SPSS skriven av Carl McDaniel, McDaniel, Roger Gates. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 792 sidor djupgående information om ledarskap. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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KurslitteraturEkonomi och ledarskapFöretagsekonomiMarketing Research, International Student Version, 8th Edition with SPSS
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