Marketing Research Essentials; Carl McDaniel, Roger Gates; 2016

Marketing Research Essentials Upplaga 1

av Carl McDaniel, Roger Gates
* In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research.* The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business.* Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice
* In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research.* The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business.* Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice
Upplaga: 1a upplagan
Utgiven: 2016
ISBN: 9781119043072
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 416 st
* In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research.* The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business.* Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice
* In the 12th edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research.* The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business.* Co-author Roger Gates, President of DSS Research, infuses the text with a practitioners perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice
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Om Marketing Research Essentials (2016)

I februari 2016 släpptes boken Marketing Research Essentials skriven av Carl McDaniel, Roger Gates. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 416 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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