Marketing Research Essentials; Carl McDaniel, Roger Gates; 2007

Marketing Research Essentials Upplaga 6

av Carl McDaniel, Roger Gates
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
* Provides real-world, user-oriented coverage through a highly-engaging writing style.
* Discusses some of the ways the Internet is affecting marketing research.
* Highlights real companies such as The National CattlemanaEUR(TM)s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns.
* Includes Marketing Research War Stories about the trials and tribulations of conducting marketing research that help readers recall important concepts in the text.
* Examines ethical dilemmas that marketing researchers face.
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
* Provides real-world, user-oriented coverage through a highly-engaging writing style.
* Discusses some of the ways the Internet is affecting marketing research.
* Highlights real companies such as The National CattlemanaEUR(TM)s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns.
* Includes Marketing Research War Stories about the trials and tribulations of conducting marketing research that help readers recall important concepts in the text.
* Examines ethical dilemmas that marketing researchers face.
Upplaga: 6e upplagan
Utgiven: 2007
ISBN: 9780470087015
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 493 st
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
* Provides real-world, user-oriented coverage through a highly-engaging writing style.
* Discusses some of the ways the Internet is affecting marketing research.
* Highlights real companies such as The National CattlemanaEUR(TM)s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns.
* Includes Marketing Research War Stories about the trials and tribulations of conducting marketing research that help readers recall important concepts in the text.
* Examines ethical dilemmas that marketing researchers face.
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.
* Provides real-world, user-oriented coverage through a highly-engaging writing style.
* Discusses some of the ways the Internet is affecting marketing research.
* Highlights real companies such as The National CattlemanaEUR(TM)s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns.
* Includes Marketing Research War Stories about the trials and tribulations of conducting marketing research that help readers recall important concepts in the text.
* Examines ethical dilemmas that marketing researchers face.
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Om Marketing Research Essentials (2007)

I september 2007 släpptes boken Marketing Research Essentials skriven av Carl McDaniel, Roger Gates. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 493 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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