Marketing Research, 11th Edition International Student VersionUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2012
- ISBN: 9781118321812
- Sidor: 664 st
- Förlag: John Wiley & Sons
- Format: Häftad
- Språk: Engelska
Om boken
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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Mer om Marketing Research, 11th Edition International Student Version (2012)
I december 2012 släpptes boken Marketing Research, 11th Edition International Student Version skriven av David A. Aaker, V. Kumar, Robert Leone, George S. Day. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 664 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.
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Referera till Marketing Research, 11th Edition International Student Version (Upplaga 1)
Harvard
Aaker, D. A., Kumar, V., Leone, R. & Day, G. S. (2012). Marketing Research, 11th Edition International Student Version. 1:a uppl. John Wiley & Sons.
Oxford
Aaker, David A., Kumar, V., Leone, Robert & Day, George S., Marketing Research, 11th Edition International Student Version, 1 uppl. (John Wiley & Sons, 2012).
APA
Aaker, D. A., Kumar, V., Leone, R., & Day, G. S. (2012). Marketing Research, 11th Edition International Student Version (1:a uppl.). John Wiley & Sons.
Vancouver
Aaker DA, Kumar V, Leone R, Day GS. Marketing Research, 11th Edition International Student Version. 1:a uppl. John Wiley & Sons; 2012.
