Marketing: An Introduction.; Gary Armstrong, Philip Kotler, Elnora Stuart, , Marc Oliver Opresnik, Ross Brennan; 1997

Marketing: An Introduction. Upplaga 4

av Gary Armstrong, Philip Kotler, Elnora Stuart, , Marc Oliver Opresnik
m.fl.
This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action.
This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action.
Upplaga: 4e upplagan
Utgiven: 1997
ISBN: 9780132631204
Förlag: Prentice Hall International
Format: Häftad
Språk: Engelska
Sidor: 585 st
This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action.
This new edition has been completely updated to reflect the current state of marketing theory and practices. It explores major new trends and themes, and provides dynamic new examples of marketing in action.
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